Van Heusen With Deepika
Van Heusen has been associated with Media Moments for 8+ years to build the brand in India through multiple product and sub-brand launches. VH Mens Fashion Week, Vdot John Abraham launch, VH Linkedin Most Dressed Professional, VH Deepika Padukone Limited Edition launch.
To launch the Van Heusen Collection designed by Deepika Padukone we leveraged the celebrity’s status to create a media blitz around the launch of Van Heusen AW 14 Limited Edition Collection. The approach utilized a rich combination of leading lifestyle magazines, corporate stories, bloggers and social PR – creating a hybrid media mix.