VAN HEUSEN AND LINKEDIN
MOST FASHIONABLE PROFESSIONAL 3.0
Van Heusen wanted to make an impact on Linkedin as the professional’s choice of attire. They wanted to create a sustainable community to drive the Most Fashionable Professional contest in the corporate circles online. We conceptualised and built a tribe of professionals from various fields: Fashion Creative, Corporate to post tips and tricks about Power Dressing without the extra hour spent in front of the mirror.