Let’s start this article with 3 ads addressing the most interactive search phenomenon, voice search.
Voice search is taking over. Voice recognition is currently a $500 billion-dollar industry with a mammoth 1 billion voice searches per month in 2018. To add to the numbers and severity in penetration, 65% of people who own an Amazon Echo or Google Home can’t imagine to going back to the days before they had a smart speaker.
The emergence of voice-based search assistants, have become a huge success. People are openly welcoming the ‘Alexas’, ‘Cortanas’ and ‘Siris’ into their households as an (unusually) important member of the family. But this is just the tip of the iceberg. Soon, you will be vocally instructing your fridge and microwaves.
Each voice search is powered by a host. For eg, in terms of local geographical search in America, Amazon Alexa is partnered up with Yelp, while Google is driven by Google Maps, Siri gets its information from Apple Maps and Cortana designed by Microsoft is powered by Bing.
With the advancement in artificial intelligence and machine learning, brands ought to capitalize on this, thus staying one step ahead of their respective competitors.
This brings us to the more strategized approach towards voice search, voice-engine optimization.
Voice-based search optimization, a derivation of search engine optimization helps optimizing content, location, and brand information to increase a brand’s chance to be on the top voice search results. Unlike search engine optimization, a voice result has only top 3 recommendations. So, brands fight for supremacy to be on this search result.
Below are some of the ways to create an ideal voice engine optimization strategy.
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