Helping oneplus transcend
OnePlus has been a popular smartphone in recent years, but did not manage to capture the attention of those who looked at smartphones as a fashion accessory. It was stopping short of making a style statement. For their OnePlus3T Midnight Black Edition launch, they wanted to create a very strong style association and statement. We collaborated with 19 incredible influencers to showcase what black meant to them. Each of them emphasising the glamour, glitz that the One Plus 3T Midnight Limited Edition brings out in them.