nubia was making a comeback in the Indian market after an abrupt exit owing to the failure of its earlier launch.
The challenge was to reestablish nubia as a trustworthy brand with competitive smartphones that were on par, or better than other brands at similar price points.
We helped nubia reinforce faith in its service capabilities amongst the TG with multiple campaigns leading to creating a community of loyalists and sell out product launches.
#11thhour generated enthusiatic engagement and led to a sell out launch for the Z11.
video views for #11thHour
#DreamWithoutBoundaries trending across India
Media value generated across campaigns